Monday, December 10, 2012


Pop! The sound of a cork escaping the confines of a champagne bottle. The brilliant explosion of fireworks across a deep black sky. A splash of brilliant color on a stark white page. Even the sound of Rice Krisipies in a bowl when fresh milk is poured over them. (Are you old enough to remember the old jingle, "Snap! Crackle! and Pop!"?)

All of these catch our attention for different reasons. They're different than the norm. Well, maybe not the Rice Krispies. I've read and heard that writers, bloggers, journalists, speakers, pitch men (err, pitch-persons) are supposed to start their verbiage with some attention-getting hook—some type of "pop!"